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YouTube | 
Instagram | Ethic DTC is a French brand created in 2012 by Kevin Demay and Cyrille Vietti Benzidane following their setbacks in developing the District and Addict brands. Ethic wants to be an honest and legitimate brand, which does not hesitate to make sacrifices on its margins simply to offer the best gear at the best price. Accompanied by a team on a human scale, they link trip videos all over the planet to offer their vision of what the spirit of riding represents for them.
